| 作者 |
 【求助】：烦请帮我搞一个品牌调查：你知道MARLBORO CLASSIC这个品牌吗？ |
 |
| 所跟贴 |
【求助】：烦请帮我搞一个品牌调查：你知道MARLBORO CLASSIC这个品牌吗？ -- 安普若 - (512 Byte) 2005-12-01 周四, 23:33 (4200 reads) |
wilsh
[博客]
[个人文集]
游客
|
|
|
作者：游客 在 海归茶馆 发贴, 来自【海归网】 http://www.haiguinet.com
Philip Morris's attempt to steer the forthcoming tobacco control legislation away from its principal goals is a masterpiece of deception. It delivers carefully crafted illusory messages pretending to support the government's action. They portray Philip Morris as a good corporate citizen, anxious to protect children from the lethal effects of its products.
Meanwhile, it expends huge resources to neutralise tobacco control legislation worldwide.
The company argues that retailers should be targeted for selling cigarettes to youth, saying nothing about its own efforts to glamourise its product. It does not say that its shareholders need young people to become nicotine addicts to replace those who quit, die, or are too sick to smoke. The function of its youth-smoking prevention programme is, in its words, to "Maintain and proactively protect our ability to advertise, promote and market our products via a juvenile initiative". The programme's success would be "a reduction in legislation which restricts or bans our marketing activities" and "passage of legislation favourable to the industry".
Philip Morris will attempt to circumvent the new law by brand- stretching or trademark diversification, to market brands to young people, if our law drafting is weak. For example, it says: "As for trademark diversification, the objectives are to capitalise on Marlboro trademark strengths through Marlboro Classics and the setting up of a new diversification property related to Marlboro's adventure/sports image. Our objective is to expand Marlboro Classic's presence on television, print, outdoor and radio through commercials."
作者：游客 在 海归茶馆 发贴, 来自【海归网】 http://www.haiguinet.com
|
|
|
| 返回顶端 |
|
 |
|
-
 【求助】：烦请帮我搞一个品牌调查：你知道MARLBORO CLASSIC这个品牌吗？ -- 安普若 - (512 Byte) 2005-12-01 周四, 23:33 (4200 reads) - 不了解 -- 苹果阿Sir - (383 Byte) 2007-6-12 周二, 09:52 (335 reads)
- 没有听说过 -- 青婷 - (20 Byte) 2005-12-18 周日, 22:59 (420 reads)
- 就来了一次啊。 -- 安普若 - (0 Byte) 2007-6-12 周二, 14:30 (368 reads)
- 笑死人, 难道校长和英美烟草的烟贩在一起? -- wilsh - (1647 Byte) 2005-12-06 周二, 14:51 (426 reads)
- 潜水员回一个 -- 一阵风 - (98 Byte) 2005-12-05 周一, 00:34 (732 reads)
- 另一种品牌的力量： -- chu - (195 Byte) 2005-12-02 周五, 22:59 (624 reads)
- 这个帖子比较惊心动魄！ -- chu - (95 Byte) 2005-12-02 周五, 21:47 (687 reads)
- 这回长见识了！ -- 木辛 - (18 Byte) 2005-12-02 周五, 22:38 (495 reads)
- 回在上边， -- chu - (22 Byte) 2005-12-02 周五, 23:04 (461 reads)
- 难道我的品质有问题？ -- 木辛 - (42 Byte) 2005-12-02 周五, 23:10 (356 reads)
- 谢了 -- 安普若 - (43 Byte) 2005-12-02 周五, 22:04 (483 reads)
- 校长辛苦，答复见内。 -- 木辛 - (384 Byte) 2005-12-02 周五, 21:00 (728 reads)
- 吓唬吓唬你 -- 安普若 - (43 Byte) 2005-12-02 周五, 22:06 (573 reads)
- 这个，中国巨多啊 -- 如意缘 - (194 Byte) 2005-12-02 周五, 13:24 (622 reads)
- 嘻嘻 -- 安普若 - (44 Byte) 2005-12-02 周五, 13:58 (484 reads)
- 回答问题有奖 -- 名牌小学 - (448 Byte) 2005-12-02 周五, 10:42 (548 reads)
- 送你一个穿万宝路的 -- 安普若 - (44 Byte) 2005-12-02 周五, 11:07 (464 reads)
- reply -- fatboyslim - (175 Byte) 2005-12-02 周五, 09:50 (394 reads)
- 送一个 -- 安普若 - (45 Byte) 2005-12-02 周五, 09:56 (356 reads)
- 不抽烟的人答一下 -- ipok - (16 Byte) 2005-12-02 周五, 09:22 (319 reads)
- 答一答 -- 马甲乙 - (143 Byte) 2005-12-02 周五, 09:06 (402 reads)
- 好！ -- 安普若 - (44 Byte) 2005-12-02 周五, 09:14 (341 reads)
- 答题。。。。。 -- 小报记者 - (198 Byte) 2005-12-02 周五, 08:51 (452 reads)
- 送个美女 -- 安普若 - (44 Byte) 2005-12-02 周五, 09:18 (450 reads)
- 答： -- tigger - (126 Byte) 2005-12-02 周五, 05:13 (403 reads)
- 送个美女 -- 安普若 - (44 Byte) 2005-12-02 周五, 07:01 (396 reads)
- 送一还二。 -- tigger - (55 Byte) 2005-12-03 周六, 03:10 (312 reads)
- 答题了 -- 老李飞刀 - (59 Byte) 2005-12-02 周五, 02:57 (441 reads)
- 回答一下 -- travelman - (349 Byte) 2005-12-02 周五, 01:44 (474 reads)
- 谢谢 -- 安普若 - (44 Byte) 2005-12-02 周五, 02:44 (314 reads)
- my answers -- 八袋长老 - (372 Byte) 2005-12-02 周五, 01:12 (491 reads)
- 嘻嘻 -- 安普若 - (45 Byte) 2005-12-02 周五, 01:15 (424 reads)
- 哈哈 -- 八袋长老 - (45 Byte) 2005-12-02 周五, 01:42 (360 reads)
- 试答校长提问 -- Property - (126 Byte) 2005-12-01 周四, 23:44 (462 reads)
- 也送你一个搞笑图 -- 安普若 - (44 Byte) 2005-12-01 周四, 23:58 (440 reads)
- 答复。。。 -- 步从容 - (588 Byte) 2005-12-01 周四, 23:43 (540 reads)
- 送你一个搞笑图 -- 安普若 - (45 Byte) 2005-12-01 周四, 23:57 (586 reads)
|
|
|
|
您不能在本论坛发表新主题, 不能回复主题, 不能编辑自己的文章, 不能删除自己的文章, 不能发表投票, 您 不可以 发表活动帖子在本论坛, 不能添加附件不能下载文件, |
|
|
